Most recent iPhone, the sixth-genaeration iPhone5 was announced on Sep.12, 2012.Undoubtedly, there will be millions of people getting crazy for that one more time.
Three years before, I began to use my first iPhone, the iPhone 3G, the second generation.At that people, rare people used iPhone in China. In some extent, iPhone was a mirror of wealth. With iPhone getting more and more popular in the world, everyone around me starts to use iPhone, from 3G to 4S. It never stands for rich anymore, and it just stands for the trend.
Let me show you some pictures filled by the craze of iPhone, no matter in China or in the world. Those people were willing to wait for iPhone dozens of hours. Were they just out of their mind?
What's more, there are some extreme and serious accident happened in China due to the extreme craze for iPhone. People who are improverished even sold out their organs to get iPhone or iPad. Taking a case last year for example, in order to have iPhone like othe classmates, a 17 year old boy sold one of his kidney to illegal vendor. As a result, he got 22,000 yuan, nearly 3,500 dollar, and his damaged health. That's unbelievable, right? But it is ture.
I'm thinking about that why people are getting so much crazy about the apple stuffs that they lose themselves. The answer is that people just deeply believe in that iPhone will bring them a bigger surprise and a better life generation by generation. There is a funny video I found on YouTuBe playing a joke with people's trust.
Where dose the trust come from?
Before discussing this question, we need to know what is iPhone. iPhone is a cell phone, of course. It is a smartphone, a media connecting individuals like any other phones. However, what the specialize of iPhone makes it so outstanding and so popular left any one else far behind?
First, the design is so simplistic that you don't need to fight with it and figure out how to struggle against it. There is a single button in front to start the device's main menu. The simplicity of iPhone offers benefits consumers to go straight to access what they want just by pressing the home button. The large touch-sensitive screen lets the user get into all of the iPhone' s functions, which are easily to utilize as well. Both the very young and the very old have the ability to quickly adapted to using an iPhone. On contrast, other more complicated system, like Android, with dozens of devices from different manufactures running slightly different version, make customers confused and messed up.
Second, the multimedia features combined
cell phone, video phone, MP3, MP4, and internet,
allow people to link with others, with the world tightly at any times. When the FaceTime came out from the fourth generation, everything changed. It is the easiest way to approach to your families and friends face to face, crossing the distance, looking into each other, and sharing what happening at that time. Everyone gets closer, and the world gets closer. When I enjoy the happiness provided by the FaceTime, I just want to have a time machine, going back to the past, having a conversation with Steve Jobs, telling him what a great job he did for us.
Third, the App Store distributes more than 700,000 applications for the iPhone through the iTunes, which lets you do whatever you want by your phone. These applications extend the functions of the iPhone far beyond what a person expect from a cell phone. Taking the advantage of the integrate and independent software of Apple, iPhone surpass other smartphones by providing easily understood programs without required technical knowledge to any user. Some people probably argue that they have to pay for many applications. In fact, however, applications provided by app store will be much more stable than other providers. There is no need to worry about whether the program will turn down or information will lost by using iPhone.
Last, a variety of derivative products of iPhone enrich the imagination of the phone and give people opportunities to create their own phones. The iPhone targets consumers who need to
store information and communicate or people who want entertainment on the go. iPhone not only satisfy those elites who focus on business and professional skills, but also those students who are interested in entertainment and individuality. Just as the Jony Ive, the Senior Vice President of Design, in the official iPhone5 trailer said, "when you think about your iPhone, it's probably the object that you use most in your life", iPhone derivative products offers a chance to make one's iPhone become more perfect and colorful.
What many Apple zealots fail to understand is that iPhone and other Apple stuff are no longer
just tools people use in daily life, they totally change people's life style and the judgment of value. Millions of goods produced by Apple, from iPods to iPhones to laptops, are aimed squarely at the mass market. The mass market filled by consumers who need products look good, work as advertised, and simple to learn and use. Apple understands and profits from that need better than any other technology company in business today.
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