Make yourself special

 

Last weekend, I went to DC to visit my cousin who works for VOA as a photographer. One 

of his colleague told us there was a famous cupcake store located in Georgetown University 

named Georgetown Cupcake, with a great number of people waiting for buying cakes 

everyday. To be curious about the taste of the cake, we drove to the store on Saturday

afternoon. As I said, there was a lot of people standing in the rain waiting for the cake so 

that we waited for nearly 40 minutes in our turns getting into the small store. There are

some pictures I took in the store.

 

I began to think about that why the cupcakes are 

so special and popular around the whole area and 

the city. When I checked the official website of

Georgetown Cupcake, I was impressed by the rich

information and considerate services provided by

the online shop. The
menu showed
online is so implicit
including diverse
tastes in different
season and different
periods. By clicking
the name of the
cupcake, you can
see its beautiful
picture and decide
whether you want.
 

 

When you finish your election, you can order cakes online by several simple steps. As long as you stay in US, you can get whatever you like no matter where you are.

 

I have checked several othe cakes' online shop, such as Mrs. Mack's Bakery, Sweet Bakery, Bean Counter Bakery, and find out that no one else provides the service of online order, delivery and shipping. Only this service makes Georgetown Cupcake so special and outstanding in its field.

 

 

Also, customers can get every piece of news about Georgetown Cupcake on its website. There is a lot of links to other pages uploaded with videos to show you how to make a particular cupcake. Some stories of the sisters, Katherine Kallinis Berman and Sophie Kallinis LaMontagne, the co-founders of Georgetown Cupcake, are changed into a cupcake culture, which brings a strong emotion behind cakes. That is the tight bond between the cake and customers. It is not only about the cake and delicious food, but also about the family and happiness.

 

 

What's more, every customer who walk into its small shop, can watch the process of cake making through the lucid windows. In my point of view, it is a kind of transparency. When you know well about making ways by which the food you eat, you will feel much more relieved.

Besides the store located in DC, Georgetown Cupcake also open the store in other five cities, including Bethesda, New York, Boston, Los Angeles and Atlanta. As other companies do, Georgetown Cupcake also provides the profile on Twitter and Facebook. What makes it so special and popular in US, the delicious taste definitely, however, more important is that the culture and emotion behind the cake make it much richer than the others. It builds up communities around soldiers, women, children and so on, which helps all the people become a big family with same emotion.



All of these elements stimulate your eager to try the cake. The specialization of a brand depends on the services provided by the company, how to define your brand and products, and what you want to express to your customers by using social media.